![]() Under his tenure, Apple went through a major restructuring and launched a mixed portfolio of products. Prior to becoming Apple CEO, he was the company's Chief Operating Officer. Michael Spindler was initially recruited to Apple by Mike Makkula with the goal of helping its European presence. While Jobs had wanted to take over as company president, Markkula feared that he still lacked the experience and temperament to lead Apple.įollowing a string of product flops, Sculley was replaced in 1993 at the direction of the board of directors. The timing of this could not have been better, given Mike Markkula's desire to re-enter retirement. Jobs posed the question "Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?" ![]() Sculley took the reins of Apple after being convinced to leave PepsiCo by Steve Jobs. MediaNews Group/The Mercury News via Getty Images Sculley is leaning on the Apple "Lisa" personal computer which succeeded the original Macintosh, on which Jobs is leaning. John Sculley became the chief executive of PepsiCo in 1977, where he launched the wildly successful " Pepsi Challenge," usurping Coca-Cola as America's number one soft drink pick. However, Markkula was later instrumental in ousting John Sculley as CEO in 1993 and naming Jobs CEO in 1997. When Markkula went against Jobs in a dispute, Jobs ultimately left Apple. Markkula approved the original Macintosh project in 1979 and defended it against Jobs' desire to cancel it in favor of his Lisa project. Markkula served as Apple's chairman from 1985 until 1997. Markkula replaced Michael Scott following the "Black Wednesday" incident, the fallout of which saw Scott relegated to vice chair of the board of directors. Mike Markkula personally invested more than $90,000 in Apple and managed to secure the company a line of credit worth $250,000. ![]() Later that day, over a keg of beer, Scott proclaimed that he would continue to fire employees whenever being CEO wasn't "fun" anymore and only stop when his mood improved. Scott's tenure as CEO ended following an incident on February 25, 1981, that has come to be known as "Black Wednesday," in which he abruptly fired 40 employees. Markkula approached Scott as he believed Jobs and Wozniak to be too inexperienced to lead Apple. Michael Scott was at the helm of Apple Computer Company as its president and CEO nearly from the start, after being approached by Michael Markkula, an early investor and advisor to founders Steve Jobs and Steve Wozniak. Let's break down the company's CEOs and their tenures. ![]() The company has had seven chief executives since its founding in April 1976 and incorporation in 1977, with Michael Scott in charge until 1981. Account icon An icon in the shape of a person's head and shoulders. ![]()
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